Excerpt from this article:
"Conservatives have facts and logic on their side but will not get anywhere with female voters until those principles are combined with empathy and an explanation of how their ideas would help the lives of individual people, according to former Hewlett-Packard CEO and former U.S. Senate candidate Carly Fiorina. Fiorina is the founder and head of the Unlocking Potential Project, a group dedicated to grassroots engagement of women on core issues."
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Recommended reading (my post):
